Case Studies

Real work. Real results.

A sample of what we've shipped for small businesses and corporations — AI agents, law firm marketing, EdTech product work, SEO programs, and custom software.

Client names withheld under NDA · Metrics verified via client analytics

Case #01
Legal ServicesGoogle Ads + Custom Website + SEO

Law firm rebuilds intake, lifts qualified leads 4x

A regional law firm came to us with a fragmented Google Ads account, a slow WordPress site, and a lead form that didn't qualify anyone.

4x
qualified leads

The Challenge

Their previous agency was running broad-match keyword campaigns against generic intent, paying for clicks from people researching legal terms — not people with cases. The site took 6+ seconds to load on mobile, and their intake form asked 14 questions on the first page, which tanked conversion.

Our Approach

  • Rebuilt the Google Ads account from scratch around high-intent keywords and matched locations
  • Implemented conversion tracking tied to qualified-lead status in their CRM, not just form fills
  • Replaced the WordPress theme with a custom Next.js build — 0.9s LCP
  • Redesigned the intake flow: progressive disclosure, 3 questions then escalate to a call
  • Set up call tracking + weekly reporting dashboard the partners actually read

Results

  • 4x increase in qualified leads month-over-month
  • 42% lower cost per qualified lead
  • Site performance: LCP dropped from 6.2s to 0.9s
  • Google Ads quality scores up from 4 to 8 average

We came in looking for a Google Ads overhaul and left with a fully rebuilt intake funnel. The lead quality is the best we've had in a decade.

Managing Partner, Legal Services

Case #02
Education TechnologyAI Workflow Integration + Fractional CMO

EdTech platform ships new features 3x faster

An EdTech platform with a growing user base was stuck — too many competing priorities, product roadmap slipping, engineering burnt out.

3x
faster shipping

The Challenge

The product team had 47 items on the active roadmap and was shipping one or two per quarter. Engineering estimates were unreliable, content operations were manual, and the CEO was spending 30+ hours a month on marketing tasks that should have been systemized.

Our Approach

  • Audited the active roadmap against user impact + revenue and killed or deferred 31 items
  • Integrated Claude into the content operations pipeline — lesson plan drafting, quality review, tagging
  • Stood up a weekly shipping rhythm and kept estimates honest with retros
  • Stepped in as fractional CMO for two quarters to systemize acquisition and free up the CEO

Results

  • Shipping velocity tripled within one quarter
  • Content operations time cut by 60%
  • CEO recovered ~25 hours/month of focused product time
  • Platform NPS improved from 34 to 52 over the engagement

Adam's team took our tangled product roadmap and shipped AI workflows into the core platform. It is genuinely rare to work with an agency that ships.

VP of Product, Education Technology

Case #03
Professional ServicesAutonomous AI Agents (NemoClaw)

Autonomous agent replaces 3-hour daily research workflow

A multi-location services company had an analyst spending 3 hours every morning compiling a competitive + market briefing for the leadership team.

92%
time reduction

The Challenge

The briefing pulled from 12 sources (news, regulatory filings, social, reviews, internal dashboards) and required human judgment to decide what was important. They'd tried off-the-shelf AI tools and got generic summaries that missed context. The analyst was senior, expensive, and wanted to do higher-leverage work.

Our Approach

  • Scoped the workflow with the analyst — what sources, what filters, what counts as important
  • Deployed a NemoClaw agent that runs autonomously every morning at 6am
  • Agent pulls from all 12 sources, applies domain-specific filters, drafts the briefing
  • Analyst reviews + approves in 15 minutes before leadership meeting at 9am
  • Weekly tuning sessions for the first month to refine edge cases

Results

  • 3-hour daily workflow reduced to 15-minute review
  • Analyst redeployed to client-facing strategy work
  • Zero hiring needed for the open headcount they'd been considering
  • Briefing quality (rated weekly by leadership) improved vs. the manual version

The autonomous agent they built replaced a 3-hour daily process. We stopped hiring for that role and now reinvest the budget into growth.

Operations Director, Professional Services

Case #04
B2B SaaSSEO Optimization + Custom Website

B2B SaaS lifts organic sessions 240% in six months

A mid-stage B2B SaaS company was ranking for branded terms and almost nothing else. Competitors owned the category keywords.

+240%
organic sessions

The Challenge

Technical audit surfaced 40+ issues — missing schema, crawl waste on faceted URLs, duplicate title tags, a core-web-vitals failure on every template page. Content inventory was thin on mid-funnel terms and nonexistent on bottom-funnel comparison queries.

Our Approach

  • Technical SEO remediation: schema rollout, canonical cleanup, faceted URL rules
  • Core Web Vitals fixes — shipped a Next.js migration for key templates
  • Keyword strategy: 60 priority terms across awareness, consideration, and decision
  • Monthly content briefs delivered to their writers with SERP analysis
  • Quarterly content audits + internal linking refresh

Results

  • Organic sessions +240% over 6 months
  • 40 target keywords ranked in top 3 positions (0 at baseline)
  • Core Web Vitals: all green across key templates
  • Organic-sourced pipeline up 5x in trailing 90 days

We went from invisible on Google to dominating our category. The technical work was the unlock nobody else had done.

Head of Growth, B2B SaaS

Case #05
E-commerceGoogle Ads Management

E-commerce scales Google Ads 4x while lifting ROAS

A DTC e-commerce brand was stuck at a spend ceiling — every attempt to scale budget tanked ROAS and the previous agency blamed the algorithm.

3.2x
return on ad spend

The Challenge

The account had 400+ campaigns, most underperforming, and was leaning entirely on broad Performance Max with no structure. Product feed was incomplete, audience signals weren't configured, and conversion tracking was missing a step on mobile checkout.

Our Approach

  • Rebuilt account structure — separated brand, non-brand, shopping, remarketing
  • Cleaned and enriched the product feed with structured data
  • Configured proper audience signals and first-party data integration
  • Fixed mobile checkout tracking gap that was under-attributing 30% of conversions
  • Monthly spend ladders — no big jumps, no fear-of-missing-quarter behavior

Results

  • Ad spend scaled 4x over 6 months
  • ROAS lifted from 1.8x to 3.2x
  • Conversion tracking caught 30% of previously lost mobile conversions
  • Non-brand revenue share went from 22% to 58% of account

This is the first agency in three years that actually moved the needle. They know ads, but more importantly, they know e-commerce.

VP of Growth, E-commerce

Case #06
Marketing AgencySiteVitals Plugins + Custom Website

Agency rolls out SiteVitals across 80 client sites

A marketing agency managing 80+ WordPress sites was drowning in plugin conflicts, performance issues, and client emails about downtime.

80+
sites managed

The Challenge

Their ops team was reactive — fires every week, no proactive monitoring, and no clean way to deliver monthly performance reports to clients. They'd tried enterprise tools that were either overkill or hostile to agency workflows.

Our Approach

  • Rolled out SiteVitals Health Monitor Pro across the portfolio
  • Rolled out SiteVitals Speed Optimizer Pro on flagship client sites
  • Configured auto-rollback + Slack alerts into their ops channel
  • Branded the monthly reports with the agency's own logo and colors
  • Built a shared dashboard for portfolio-level health scores

Results

  • Plugin conflict downtime reduced by ~90%
  • Ops team shifted from reactive to proactive posture
  • Monthly client reports fully automated and agency-branded
  • Net-new client retention improved noticeably on renewal cycles

SiteVitals is the first tool our team actually asked us to buy licenses for every client. That never happens.

Operations Lead, Marketing Agency

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