Fractional CMO & Strategy
Senior marketing leadership without the full-time hire. We plug in as your fractional CMO to own strategy, hire vendors, and coordinate execution across channels.
What's Included
Marketing strategy & roadmap
Vendor & agency oversight
Analytics & KPI dashboards
Monthly leadership reviews
Frequently asked questions
What does a fractional CMO engagement look like?
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Typically 1–3 days per week for a defined quarter or engagement window. We lead marketing strategy, own KPIs, oversee vendors and agencies, coach internal team members, and report to leadership — without the full-time hire cost.
When is the right time to hire a fractional CMO vs. a full-time one?
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Fractional works well when you need senior leadership but marketing isn't yet a full-time 40-hour role, when you're between CMO hires, or when you want proven leadership without long-term commitment. Full-time makes sense once the role requires daily ownership.
Will you replace my existing agencies?
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Only if they should be replaced. We evaluate existing vendor relationships objectively — sometimes the agency is great and the brief was wrong. We fix the brief.
How does pricing work?
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We scope every engagement to your goals and send a fixed-fee or monthly retainer proposal within one business day. Pricing depends on scope, not hours — you'll know the cost up front.
Do you work with small businesses or only enterprise?
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Both. We have clients ranging from solo law firms and local businesses to multi-location operations and corporations. The minimum viable engagement is whatever delivers measurable ROI for your size.
How quickly can we start?
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Most engagements kick off within one to two weeks of signing. Urgent projects (broken ads accounts, emergency site issues) can start within 48 hours.
Are you based in the US?
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Yes. A. Smith Media is based in Frisco, Texas, and all work is performed by our in-house team. We serve clients across the United States.