Digital Marketing & AI for Law Firms
Legal is one of the most expensive ad markets in the world and one of the most regulated marketing environments. We help law firms spend smarter — not just more — while building intake and operational workflows that qualify leads, book calls, and convert cases.
Why legal businesses work with us
We've rebuilt Google Ads programs for regional law firms, launched custom intake websites that lift qualified leads 4x, and built AI workflows that replace hours of weekly paralegal work. We understand state bar advertising rules, know what Google expects from legal advertisers, and approach every engagement with the compliance discipline law firms require.
Pain points
Problems we solve for legal
Google Ads costs eating the budget with no ROI
Legal clicks routinely run $100-400. Firms bleed money when campaigns target broad intent, when conversion tracking counts form fills instead of qualified cases, and when landing pages aren't tuned to the specific practice area.
Intake teams overwhelmed and missing qualified leads
Leads come by phone and form at unpredictable hours. Without a triage system, 30–50% of qualified inquiries go unanswered or mishandled. AI triage + CRM integration recovers most of that loss.
Paralegal time consumed by document intake and review
Form review, document extraction, case research, and initial drafting are all high-volume paralegal work. AI workflows can handle the repeatable 80% and free human capacity for complex matters.
Competing against national legal marketing machines
LegalZoom, Morgan & Morgan, and national firms outspend regional competitors on ads and content. Winning requires sharp local positioning and intake conversion, not bigger budgets.
Our approach
What we actually do
Restructured Google Ads accounts
Tight practice-area-by-geography campaigns, conversion tracking tied to qualified-lead status in your CRM, and landing pages written for the exact search intent.
Intake conversion funnels that actually qualify
Landing pages with practice-specific copy, click-to-call above the fold, short forms, and recorded calls tagged back to ad source. Plus intake script coaching if the intake team needs it.
AI workflows for intake, document review, and research
AI agents that triage incoming inquiries, draft initial replies, extract key facts from intake forms, and route matters to the right attorney — with guardrails and audit logs appropriate for legal work.
State bar compliance reviewed on every asset
Every ad, landing page, and piece of content is reviewed for your state bar's advertising rules before it ships.
Services
Core services for legal
Every engagement is scoped to your specific situation. These are where we see consistent results for your vertical.
Google Ads Management
The bread-and-butter of modern legal marketing — when done with discipline.
SEO Optimization
Long-term organic traffic is cheaper than paid; we build content engines that compound.
Custom Website + Content
Practice-specific landing pages and a fast, secure site that actually converts.
AI Workflow Integration
Automate intake triage, document review, and research work your paralegals shouldn't be doing manually.
Legal — Frequently Asked Questions
Do you understand state bar advertising rules?
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Yes. Every state bar has different advertising rules — disclaimer language, restrictions on testimonials, superlatives, and case results. We review every ad and landing page against your specific state's rules before publishing.
Can you work with our existing intake software?
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Yes. We integrate with Clio, MyCase, Filevine, Lawmatics, and most major legal CRMs. Conversion tracking and AI workflows are built to connect via their APIs so nothing gets duplicated or missed.
What practice areas have you worked with?
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Personal injury, family law, criminal defense, estate planning, business law, and immigration. Different practice areas have different marketing dynamics — we tune the strategy to yours.
Can AI give legal advice?
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No, and we won't build that. AI in our law firm engagements is used for intake, triage, document extraction, research support, and administrative workflows — always with attorney review before any client-facing output.