Digital Marketing & AI for E-commerce
E-commerce is won in the margins: ROAS, conversion rate, email revenue share, and logistics efficiency. We work with DTC brands where every percentage point matters, building Google Ads and SEO programs that scale and AI workflows that take operational weight off the team.
Why e-commerce businesses work with us
E-commerce isn't marketing, it's operations-plus-marketing. We've rebuilt Google Ads accounts that scaled 4x at lift ROAS, launched email automations that generated a 3rd of revenue, and built agents that automate customer support without destroying brand voice.
Pain points
Problems we solve for e-commerce
Performance Max campaigns opaque and plateauing
Brands lean on Performance Max because it's easy to set up — until it plateaus, budget scales stop working, and you can't figure out which products are actually driving growth. Disciplined structure solves this.
Email list growing but revenue share flat
Most Shopify and WooCommerce stores have email lists producing 10-15% of revenue when well-run stores produce 25-40%. Better segmentation and automation usually doubles this in 90 days.
Customer support team maxed out
Order tracking, sizing, returns — the same 10 questions 80% of the time. AI agents handle the repeatable 80% accurately so the team focuses on the 20% that actually needs them.
Site speed killing mobile conversion rate
Every second of mobile load time above 2 seconds cuts conversion. Most e-commerce sites ship 3MB+ of JavaScript they don't need. Performance work pays for itself in 30-60 days.
Our approach
What we actually do
Google Ads account rebuilt around structure
Brand, non-brand search, shopping, remarketing, Performance Max reserved for specific objectives. Product feed cleaned and enriched. Conversion tracking fixed before scaling spend.
Email and retention automation
Welcome, abandoned cart, post-purchase, winback, VIP — built on Klaviyo, Mailchimp, or your stack. Segmented by buyer behavior. A/B tested subject lines and creative.
AI customer support agent
Custom agent trained on your FAQ, order system, and brand voice. Handles tier-1 inquiries autonomously, escalates the rest with full context. Integrated with Gorgias, Zendesk, or Intercom.
Shopify / WooCommerce performance tuning
Image optimization, critical CSS, CDN config, third-party script delay. Usually lifts mobile conversion rate 10-30% within 60 days.
Services
Core services for e-commerce
Every engagement is scoped to your specific situation. These are where we see consistent results for your vertical.
Google Ads Management
Rebuilt account structure + conversion tracking is usually the ROAS unlock.
Email Marketing & Automation
Email is often the highest-margin channel — most stores leave 50% of it on the table.
Autonomous AI Agents
Customer support agents that handle tier-1 inquiries without burning out your team.
Custom Website + Content
Performance work that actually moves mobile conversion rate.
E-commerce — Frequently Asked Questions
Do you work with Shopify, WooCommerce, or both?
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Both, plus BigCommerce and custom stacks. Each platform has its own performance and operational realities; we build for the one you're on.
What's a realistic ROAS target?
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Depends on product margin, AOV, and LTV. For most DTC brands with 60%+ gross margin, a 3-4x ROAS is achievable at scale. Lower-margin categories (fashion, commodity) target 4-6x.
How do AI support agents handle returns or refund requests?
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With guardrails. They can answer policy questions and gather information, but we typically route actual refund approvals to a human reviewer. As the agent matures and accuracy gets proven, the approval threshold can expand.
Can you do the work without ripping up our existing theme?
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Yes. Most of our performance and SEO work layers onto existing Shopify themes without a rebuild. Custom theme work is available if you want it, but it's not required to see results.