Digital Marketing & AI for EdTech Companies
We're an EdTech agency because our founder is an EdTech founder. Adam Smith co-founded TeacherTube, scaled it to millions of educators, and sold it to Salem Media in 2017. That product discipline now goes into every EdTech engagement we take.
Why education technology businesses work with us
EdTech is its own world — long sales cycles to institutions, COPPA and FERPA compliance, educator personas, summer slumps, back-to-school acquisition peaks, and product roadmaps that compete with free alternatives. We've lived these problems from the product side. That experience shortens our learning curve dramatically.
Pain points
Problems we solve for education technology
Tangled product roadmap shipping one feature per quarter
EdTech product teams often have 30–50 items on the active roadmap. Without ruthless prioritization and a shipping rhythm, everything slips. We've helped multiple platforms triple shipping velocity by killing the wrong priorities.
AI capabilities behind competitors
Every EdTech platform is being pressured by customers to add AI — adaptive assessments, personalized feedback, content generation, AI tutors. We ship these features for platforms that need to catch up without rewriting their core product.
Acquisition costs rising across the board
Facebook, Google, and LinkedIn ads all got more expensive for EdTech. Winning requires mid-funnel content, product-led acquisition motion, and creative channel strategy — not just bigger ad budgets.
Founder doing 25+ hours/month of marketing work
Early EdTech CEOs often run marketing themselves because no one else will. That's 25+ hours/month that should be going to fundraising, partnerships, or product. A fractional CMO engagement usually recovers most of that.
Our approach
What we actually do
Product roadmap triage
We audit the active roadmap, kill or defer what isn't moving the metric, and install a weekly shipping rhythm that survives the next sprint planning meeting.
AI features shipped into the core product
Integration patterns we've deployed: adaptive assessments, AI-generated lesson plans with teacher review, retrieval-augmented tutoring, content QA automation, and auto-grading for specific formats.
EdTech-specific acquisition strategy
District cycle timing, educator community marketing, conference ROI analysis, content for decision-makers, and product-led growth loops. We've tested what works and what doesn't.
Fractional CMO for EdTech
Senior marketing leadership for a defined quarter or engagement — without a full-time hire. Best-fit when you need to systemize acquisition, coach internal team, and free up the CEO.
Services
Core services for education technology
Every engagement is scoped to your specific situation. These are where we see consistent results for your vertical.
AI Workflow Integration
Embed AI into content ops, curriculum workflows, and platform features.
Fractional CMO
Senior marketing leadership for EdTech companies that need it, but not full-time.
AI Business Consulting
Strategic AI roadmap, vendor selection, and organizational readiness for EdTech leadership.
Custom Website + Content
Fast marketing sites and landing pages built to convert educator and administrator audiences.
Further reading
Guides for education technology
Education Technology — Frequently Asked Questions
Do you understand COPPA, FERPA, and student data privacy?
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Yes. We design AI workflows and data handling with student-data compliance in mind — no student PII training third-party models, on-prem or private-cloud options where required, and audit trails for regulated data access.
Have you built AI features into EdTech platforms?
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Yes — adaptive assessments, AI-generated content with educator review, tutor chat engines with retrieval over curriculum, and content-QA automation. We build features students and teachers actually use.
Do you work with K-12 or higher ed?
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Both. The compliance bar and persona differ; our approach adapts. K-12 gets stricter privacy guardrails and decision-maker focus (districts, administrators). Higher ed and corporate learning get more product experimentation latitude.
Can you help us prepare for fundraising?
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We don't raise capital for you, but we sharpen the metrics, growth story, and acquisition economics that investors ask about. Most of our EdTech clients who raised post-engagement credited the marketing systemization with shortening the cycle.